How to Drive Massive Change with Minor Tweaks with Karen Horgan

In this #HCBiz podcast, Karen Horgan, CEO of VAL Health provides insights about how behavioral economics is being used in healthcare today, and how it should be used going forward to drive positive behavior change throughout the industry.

Key insights include:

• How behavioral economics is used to influence your decisions every day

• How “changing the default” can drive dramatic behavior change overnight

• Why things like scarcity, exclusivity, and social proof are such powerful influencers of human behavior

• How one practice used behavioral economics to reduce no shows

• Why losses are doubly as powerful as gains in driving behavior change

• Why focus groups will often fail you

• How to use behavioral economics to help employees feel safe at work

• How to use behavioral economics to help patients feel safe going to appointments during the COVID-19 pandemic

• The importance of creating and maintaining a feedback loop when trying to promote preventative measures

• Using behavioral economics to influence up

• The importance of using simple language (I’m looking at you… everyone in healthcare )

• Why you should always make the right path the easy path