Case Studies: Insights into Actions
2.1x more preventive screenings for patients
35% increase in engagement with a digital health app
15% increase in scheduling home care visits for seniors
77% of providers took action on a new diagnostic
Preventive screenings
The Situation
A regional health system wanted to increase cancer screenings among its patients
Our client, a leading major regional health system, had a strategic initiative to boost cervical cancer screenings among its patient population. Despite the critical importance of early detection, screening rates remained below the desired levels. With a commitment to closing care gaps, the health system sought to leverage behavioral science to drive increased screenings, allowing them to identify cancers at an earlier stage.
Behavioral Impact
The client achieved a 2.1x increase in cervical cancer screenings using VAL Health’s behavioral strategy and solutions
Behavioral strategy – Nudged the unengaged through defaults and social proof
Patient journey – Propelled action with strategic choice architecture and focused call to action
Enhanced communications – Reimagined email and portal touchpoints to simplify asks and reframed words to create urgency
2.1x increase in preventive screenings
Digital health engagement
The Situation
A leading digital health company had a strategic goal to increase engagement
Our client, a leading digital health company, had a proven diabetes management program with remote monitoring devices and real-time feedback. They conducted outreach through multiple channels including direct mail, SMS, and email. Despite providing the offering at no cost to the user, the company was not reaching its engagement goals.
Behavioral Impact
The client achieved a 35% increase in engagement using VAL Health’s behavioral strategy and solutions
Behavioral strategy – Provided guiding principles to nudge users to overcome engrained inertia of how they had always managed their condition
Value propositions – Reframed value to use social proof and loss framing, tailored to subsets of the target population
Enhanced outbound communications – Bridged the intention to action gap with a targeted email that made the right path the easy path to engage, and a direct mail that incorporated future self-visualization
35% increase in digital health engagement
At-home care
The Situation
A national payer had a strategic goal to schedule at-home care visits for Medicare Advantage members
Our client, one of the largest national payers, had a strategic goal to drive Medicare Advantage members to use an at-home care benefit designed to close gaps in care. Despite an already comprehensive, multi-modal outreach campaign for the no-cost program, members weren’t utilizing home care visits at the targeted rate.
Behavioral Impact
The client achieved a 15% increase in home care visits scheduled using VAL Health’s behavioral strategy and solutions
Behavioral strategy – Reframed the program to be a norm of starting with the plan
Value propositions – Used common language and credentialized the visit, highlighting the convenience and expertise of in-home care
Enhanced multi-channel communications – Used staggered print and digital communications to prime and reinforce the values
15% increase in home care visits
Provider behavior change
The Situation
A leading academic medical center wanted providers to adopt a novel diagnostic
Our client, a leading academic medical center, had adopted a novel diagnostic to assess a patient’s risk for rapid kidney failure. Despite the diagnostic significantly improving patient outcomes by identifying care plans for early intervention, provider usage was low. The AMC wanted to apply behavioral science to compel providers to adopt the novel diagnostic and act on the results.
Behavioral Impact
The client achieved a rate of 77% of providers taking clinical action with patients, by applying VAL Health’s behavioral strategy and solutions
Behavioral strategy – Made the right path the easy path for providers and established diagnostic usage as the social norm
Care journey – Reduced provider cognitive burden through EHR defaults and simplified actions for the care plan
Enhanced provider resources – Developed report infographics and modified structure to clarify results and needed steps to take