Increasing employee wellness program engagement
The challenge
Our client, a Fortune 50 media company, offered many different wellness benefits, yet participation rates were lower than desired.
Our approach
Behavioral strategy
Active and sustained employee engagement in wellness programs is important to the organization’s strategy including maintaining the position as an employer of choice. Our behavioral strategy focused on prioritizing offerings to not overwhelm employees, as well as a redesign of the incentive program to increase the visibility, saliency, and impact of the dollars spent.
Actionable solutions
Curated list of behaviors to incentivize based on program goals and success metrics
Incentive program design with prioritized programs for focus
Dollar values tied to reward, subsidy, and reimbursement incentives
Strategic communications framing to create awareness and drive activity with the program