Driving adherence to COVID safety protocols
The challenge
Our client, a leading craft brewer, needed to safely maintain production during the pandemic. They had introduced extensive safety measures and financial incentives for employees, but many were still not being adherent and co-workers felt uneasy being onsite.
Our approach
Behavioral strategy
Ensuring employee safety and appropriate attendance is critical to an organization’s success. Our behavioral strategy made safety protocols impossible to forget and introduced social incentives to ensure employees feel appreciated now and beyond.
Actionable solutions
To raise awareness of safety steps introduced and to drive needed behaviors, our evidence-based solutions included:
Internal marketing framing to position protocols as strict norm
Communications campaign with heuristics and identity framing to make necessary behaviors impossible to forget, with a focus on high-risk areas inside and outside the facility
Turnkey tools, including wearables, to create personal ownership of safety actions
Social incentives to make employees feel appreciated while also supporting the local community
Increasing employee wellness program engagement
The challenge
Our client, a Fortune 50 media company, offered many different wellness benefits, yet participation rates were lower than desired.
Our approach
Behavioral strategy
Active and sustained employee engagement in wellness programs is important to the organization’s strategy including maintaining the position as an employer of choice. Our behavioral strategy focused on prioritizing offerings to not overwhelm employees, as well as a redesign of the incentive program to increase the visibility, saliency, and impact of the dollars spent.
Actionable solutions
Curated list of behaviors to incentivize based on program goals and success metrics
Incentive program design with prioritized programs for focus
Dollar values tied to reward, subsidy, and reimbursement incentives
Strategic communications framing to create awareness and drive activity with the program