Increasing condition management program enrollment
The challenge
Our client, a leading digital health company, had a proven condition management program with cutting edge connected technology and meaningful patient support. However, they struggled to get targeted users to sign up.
Our approach
Behavioral strategy
Most target patients had lived with their chronic condition for years and were complacent with their existing technology - they didn't see the need for anything new. Our behavioral strategy overcame this engrained inertia though future-self visualization. Our solutions simulated the experience of engaging with the program, emphasizing how it resolves their current pain points and enabling them to realize they're better off making the easy switch.
Actionable solutions
To drive enrollment, we created numerous, evidence-based solutions that enabled the target population to envision themselves using the program, including:
Program value propositions to articulate advantages of joining
Targeted email to emphasize early wins of signing up
Direct mail to enable members to "hold the technology in their hands" and mimic using it regularly
Increasing program participation
The challenge
Our client, a leading digital health company, needed to increase both user enrollment and long-term engagement in their program. They had a strategic initiative to revamp their engagement model to both increase program enrollment and motivate repeated behaviors and ongoing participation and engagement.
Our approach
Behavioral strategy
Using a proven methodology, VAL Health prioritized high-impact behaviors and touchpoints, used as the foundation for the incentive structure, designed for multiple personas. This made participation feel rewarding, timely, and achievable. Rather than relying on one-time rewards, the strategy focused on reinforcing progress, building momentum, and creating clear reasons to return through points, tiers, and milestone-based feedback embedded in the core digital experience.
Actionable solutions
To drive sustained engagement and repeat behavior, our evidence-based behavioral science solutions included:
Behavior-based reward structures with optimized timing, point values, and tiered prizes
Gamified progress tracking and milestones to reinforce habit formation
In-app incentive integration within core user journeys to motivate target behaviors
Personalized incentive communications to re-engage inactive users and sustain participation through email, SMS and push notifications