Applying Behavioral Economics to Healthcare with Karen Horgan
n this Passionate Pioneers podcast, Karen Horgan talks about the importance of behavioral economics in healthcare and how it is applied to help move the industry forward. Karen also talks about the challenges they had at VAL Health and she shares some of her insights on the explosion of telehealth due to COVID-19.
Key insights include:
How Karen created VAL Health as the leading health related behavioral economics consulting firm
Why and how VAL Health became health’s Chief Engagement Officer
What is behavioral economics?
Applying behavioral economics to drive engagement and change in the healthcare industry
Reframing how you use your words
Creating quick wins to get people started
The endowment effect
How helping others with their underlying challenges can bring out the true element of health