Incentives

The design of an incentive matters more than the size

We design incentives that achieve behavior change, not just reward people for what they would have done

A digital illustration of a trophy cup with a star in the center, set against a colorful abstract background with lines and shapes.

Non-financial Incentives

Design non-financial solutions built upon technique such as social proof, normative messaging, recognition, status, and goal-setting.

Cartoon illustration of a stack of dollar bills and a coin with dollar signs.

Financial Incentives

Apply behavioral science evidence-base to design incentive values, timing, and structure to maximize behavior change while minimizing costs.

Icon of a green credit card with a star badge.

Rewards Program

Prioritize behaviors and craft detailed rewards design for one time and ongoing behaviors.

A digital drawing of a video game controller with a star badge on the right side, surrounded by sparkles and plus symbols, in green and gray colors.

Gamification

Develop engagement solutions grounded in behavioral science including challenges, streaks, leaderboards, and badges.

Icon of a speech bubble with a dollar sign and a checkmark, indicating a financial approval or transaction.

Incentives Communications

Craft in and out of app framing to optimize impact of incentives program and achieve activation and ongoing engagement.