Behavioral Communications

Information alone does not drive behavior change

We optimize journeys and communications grounded in behavioral science principles, based on the irrational way people actually behave

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Engagement Strategy

Define strategic framework to nudge behavior change and engagement.  Prioritize behaviors and identify hurdles.

Illustration of a folded map with a marked route from a location pin to a finish flag. The map shows a dotted path connecting five points, ending at a checkered flag.

Journey Mapping

Map experience to surface the moments that matter most—revealing where friction or disengagement occurs and where behavioral interventions will have the greatest impact.

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Segmentation

Behaviorally profile population to tailor strategic approach for engagement, targeting the right behavioral techniques to each audience.

Digital graphic featuring email, message, and notification icons, including a megaphone, signaling communication and alerts.

Communications Content

Craft wording and choice architecture for user facing communications including email, SMS, direct mail, app notifications, call scripts. 

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A/B Testing

Define metrics and design experiments grounded in behavioral science so each iteration increases engagement. Every test is a learning opportunity.