Increasing condition management program enrollment
The challenge
Our client, a leading digital health company, had a proven condition management program with cutting edge connected technology and meaningful patient support. However, they struggled to get targeted users to sign up.
Our approach
Behavioral strategy
Most target patients had lived with their chronic condition for years and were complacent with their existing technology - they didn't see the need for anything new. Our behavioral strategy overcame this engrained inertia though future-self visualization. Our solutions simulated the experience of engaging with the program, emphasizing how it resolves their current pain points and enabling them to realize they're better off making the easy switch.
Actionable solutions
To drive enrollment, we created numerous, evidence-based solutions that enabled the target population to envision themselves using the program, including:
Program value propositions to articulate advantages of joining
Targeted email to emphasize early wins of signing up
Direct mail to enable members to "hold the technology in their hands" and mimic using it regularly
Steering care settings
The challenge
Our client, a digital health company, had an innovative triage tool to direct patients to the appropriate care setting for their needs. However, users were often dropping off before receiving their personal care setting recommendation.
Our approach
Behavioral strategy
Users initially engaged with the tool out of interest to optimize care, however they were experiencing information overload, which caused them to abandon. Our behavioral strategy focused on making the right path the easy path by guiding users through triage to simplify decision making and clearly present the preferred care setting.
Actionable solutions
To drive user completion of the triage tool, our evidence-based solutions included:
Streamlined user journey to simplify inputs needed
Minimized options to highlight preferred care setting
Goal gradients to propel progress
Strategic framing to build confidence in recommended care setting